A commercial pavilion for events
The ICON is BYLD’s commercial solution: a demountable pavilion system built for events and activations. It delivers a strong architectural presence while supporting rapid installation, repeat use, and adaptable branding across locations and campaigns.
Proven in Davos
The ICON was deployed at the World Economic Forum in Davos, delivered together with partners including TVA and Hub Culture, a timber pavilion installed quickly, used intensively, and demounted for reuse.
What you get
- A demountable, reusable pavilion that installs and strikes fast
- A timber structure with genuine architectural presence
- Adaptable branding and fit-out across events and campaigns
- A repeatable asset rather than single-use build spend
Planning an activation? Book a consultation.
