A commercial pavilion for events
The ICON is BYLD’s commercial solution: a demountable pavilion system built for events and activations. It delivers a strong architectural presence while supporting rapid installation, repeat use, and adaptable branding across locations and campaigns.
The ICON is deployed yearly at the World Economic Forum in Davos, delivered together with partners including TVA and Hub Culture, a timber pavilion installed quickly, used intensively, and demounted for reuse.
Built for events, exhibitions, and activations
The ICON is a temporary event structure for wherever you need presence without permanence: brand activations, product launches, exhibitions, expos, festivals, and pop-up hospitality. It goes up in days, holds its own architecturally, and comes down clean for the next location.
Why a demountable pavilion beats a one-off build
A conventional event structure is spent the moment the event ends. The ICON is a modular pavilion you own and reuse: the same asset travels between cities and campaigns, so the cost per use falls each time it goes up. Engineered timber keeps it light to transport and quick to assemble, with no heavy foundations to pour or remove.
What you get
- A demountable, reusable pavilion that installs and strikes fast
- A timber structure with genuine architectural presence
- Adaptable branding and fit-out across events and campaigns
- A repeatable asset rather than single-use build spend
Planning an activation? Book a consultation.
